Tuesday 5 June 2012

Agency recruitment needs a game-changer like the Internet!




Most people don’t address the “what if” scenario until it’s too late: what if the banks go bust in Spain, what if global warming melts the ice caps and what if Zuckerberg has a Ratner moment?

The big problem with such scenarios is that the outcomes are usually catastrophic.

A similarly dangerous scenario is converging on the agency recruitment sector and yet nobody within the sector seems to be taking any steps to avert it. Why?

The first problem appears to be that Recruiters don’t think there is a problem! They broadly accept the market is changing but are reasonably happy that the outcome will be the survival of the fittest (that means them) and the extinction of the mad, bad and sad.

The second problem is that Recruiters (In-House and Agency recruiters) are reluctant and even suspicious of new ideas and models proposed by 3rd parties. I bet there are fewer than 10 Agencies/In-House teams in the UK that have someone monitoring emerging new recruitment products and services for value.

And finally the third problem is that the industry does not have an innovative and representative leadership. We need leaders who consider the "what-if" scenarios and find solutions to the problems now being faced by every recruitment firm in the UK, Europe and Globally.

If nothing is done the most profitable agencies will probably survive but there will be a lot of pain for everyone along the way and you’ll continue to do the same things you’ve been doing for the last 10 years but in a much smaller market.

I believe doing nothing is not the answer and agency recruitment needs a game-changer or two! We need something that only agencies can offer and which employers will find irresistible - like for example the internet!

Everyone knows what the internet is: It’s a collection of inter-networked computer systems that spans the globe. It’s the "system", offering huge efficiencies in terms of time, reach and cost, upon which progress and change seem to depend. Think of Google, Skype, Facebook and Twitter; none of these would have evolved without the internet.

If we could create the same type of "system" using inter-connected recruitment agencies around the globe, you’d have the recruitment equivalent of the internet to offer your clients and the best bit is that only the agency sector can offer it. All we need to do is connect it up!

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