Most people don’t address the “what if” scenario until it’s too late: what if the banks go bust
in Spain, what if global warming melts the ice caps and what if Zuckerberg has
a Ratner moment?
The big problem with such scenarios
is that the outcomes are usually catastrophic.
A similarly dangerous
scenario is converging on the agency recruitment sector and yet nobody within
the sector seems to be taking any steps to avert it. Why?
The first problem appears
to be that Recruiters don’t think there is a problem! They broadly accept the
market is changing but are reasonably happy that the outcome will be the
survival of the fittest (that means them) and the extinction of the mad, bad
and sad.
The second problem is that
Recruiters (In-House and Agency recruiters) are reluctant and even suspicious
of new ideas and models proposed by 3rd parties. I bet there are fewer
than 10 Agencies/In-House teams in the UK that have someone monitoring emerging
new recruitment products and services for value.
And finally the third problem
is that the industry does not have an innovative and representative leadership.
We need leaders who consider the "what-if" scenarios and find solutions to the problems now being faced by every
recruitment firm in the UK, Europe and Globally.
If nothing is done the
most profitable agencies will probably survive but there will be a lot of pain for everyone
along the way and you’ll continue to do the same things you’ve been doing for
the last 10 years but in a much smaller market.
I believe doing nothing is
not the answer and agency recruitment needs a game-changer or two! We need something
that only agencies can offer and which employers will find irresistible -
like for example the internet!
Everyone knows what the
internet is: It’s a collection of inter-networked computer systems that spans
the globe. It’s the "system", offering huge efficiencies in terms of time, reach and cost, upon which progress and change seem to depend. Think
of Google, Skype, Facebook and Twitter; none of these would have evolved
without the internet.
If we could create the same type of "system" using inter-connected recruitment agencies around the globe, you’d have the recruitment
equivalent of the internet to offer your clients and the best bit is that only
the agency sector can offer it. All we need to
do is connect it up!
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